Keesha Smartt

Keesha Smartt-Butler is the Owner and Creative Director of AdrianaPaige, a Brooklyn, New York-based fashion brand founded in January 2018. The name AdrianaPaige was inspired by the middle names of her two beloved nieces, Adriana and Paige, who continue to serve as a source of inspiration for the brand.

Rooted in the belief that style should feel both elevated and effortless, AdrianaPaige embodies signature, classic, timeless, sexy, street-chic fashion designed for the modern woman. The brand features the AdrianaPaige Signature Collection—a line of branded wardrobe staples including T-shirts, hoodies, hats, button-downs, and other elevated essentials—alongside original cut-and-sew designs created by Keesha. Complementing these collections is AP Armoire, a carefully curated selection of premium wholesale fashion pieces chosen to reflect the same timeless aesthetic and effortless style. Whether it’s an original AdrianaPaige design, a piece from the Signature Collection, or a handpicked AP Armoire find, every item is selected to help women look polished, confident, and effortlessly stylish.

Although she has no formal fashion education, Keesha’s passion for style inspired her to build her brand for two reasons: the frustration of not being able to find the pieces she envisioned and the desire to create something she genuinely loves. From designing and styling collections to directing creative campaigns and producing marketing content, she enjoys every aspect of bringing her vision to life. Her favorite part of the journey remains collaborating with creative individuals during photoshoots and building meaningful relationships through networking.

Building AdrianaPaige from the ground up with her own resources, the unwavering support of family and friends, and unwavering faith, Keesha continues to grow the brand one collection at a time. With no connections to the fashion industry when she began, she has remained committed to her vision, believing that one day AdrianaPaige will extend far beyond her circle and be featured on Fashion Week runways, in major retailers, and on billboards.

Until then, she remains focused on creating fashion that reflects who she is—pieces that transcend trends and celebrate effortless, timeless style.

Her motto: Trends are cute. But classic is timeless.